ATLANTA – The Southern Intercollegiate Athletic Conference (SIAC) has partnered with former Coca-Cola executive Adrienne Johnson and her company, Infinity Global Connections, who will serve as the media and marketing agency for the SIAC Basketball Tournament in Atlanta.
“We are extremely excited to have someone of Adrienne’s caliber on our team. She brings a level of expertise that is invaluable and her dedication and commitment to support the SIAC, HBCUs and their mission throughout her career has been second to none,” said SIAC Commissioner Gregory Moore.
The goal is to create an annual destination for students, alumni and fans with ancillary events, such as on-campus activities and career workshops, while also experiencing what the city of Atlanta has to offer its visitors while attending the SIAC Basketball Tournament.
“We are delighted to work with SIAC Commissioner Gregory Moore and his team to bring back the excitement and luster of the conference. Each participant who engages in the SIAC experience will be exposed to the rich heritage and sports legacies of the thirteen schools that are a part of the conference,” said Adrienne Johnson, C.E.O. & President of Infinity Global Connections Inc.
The 2012 SIAC Basketball Tournament will tip-off Tuesday, February 28th through Saturday, March 3, 2012 at Morehouse College’s Frank L. Forbes Arena. This year the SIAC will “Bring the Heat to Atlanta” with unique on campus events for students and alumni that will include a championship post-game music experience featuring legends and icons within the music industry.
ABOUT INFINITY GLOBAL CONNECTIONS
IGC is a fully integrated boutique marketing and consulting firm that focuses on Public Relations, Brand Strategy, Content Development, Experiential Marketing and Entertainment Production. It is a group of highly creative, innovative and trend-forward lifestyle thinkers. Our collaborative philosophy and focus is on developing our partners’ brand and business to increase long-term visibility and profitability. IGC embraces the multicultural masses, and builds bridges through sports, entertainment, lifestyle and community interactive programs.We create innovative ideas and solutions for diverse urban audiences.
About the SIAC
Founded in 1913, the SIAC is comprised of thirteen historically black colleges and universities (Albany State University, Benedict College, Claflin University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Paine College, Stillman College, and Tuskegee University) located within a five state footprint (Alabama, Georgia, Kentucky, South Carolina, and Tennessee). For more conference information, visit www.TheSIAC.com.