ATLANTA, GA (05/11/2021) – The Southern Intercollegiate Athletic Conference (“SIAC”) announced today that the league has entered into a five-year corporate partnership extension with the Coca-Cola Company (“Coca-Cola”). As a part of its long-standing commitment to supporting the mission of Historically Black Colleges and Universities, Coca-Cola has been a proud partner of the SIAC for over 70 years and will continue to serve as the “Official Beverage Partner” of the SIAC.
As the Official Beverage of the conference, the partnership will provide Coca-Cola with opportunities to leverage SIAC live events, digital and social media assets as well as pre-existing and future SIAC broadcast and media rights partnerships to promote Coca-Cola's products, brands, and corporate messaging across all SIAC platforms while empowering student-athletes and SIAC member institutions.
“We are thrilled to extend our SIAC partnership and continue supporting the HBCU community,” said Melanie Boulden, Chief Marketing Officer of Coca-Cola North America. “As a former collegiate athlete, I understand firsthand the impact corporate partners can have on empowering the student-athlete community.”
"Coca-Cola's relationship with the SIAC dates back to the 1950s, making them our longest tenured corporate partner. The goodwill that Coca-Cola maintains and enjoys with our fans, alumni and students cannot be overstated. We very much look forward to continuing this special and important relationship with one of the preeminent brands in the world" said Gregory Moore, SIAC Commissioner.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Coca-Cola’s purpose is to refresh the world and make a difference. Coca-Cola sells multiple billion-dollar brands across several beverage categories worldwide and its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, Smartwater, Vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, Innocent, Del Valle, Fairlife and AdeS. The Coca-Cola Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market, Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with its bottling partners, Coca-Cola employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at https://www.coca-colacompany.com/.
About the SIAC
The SIAC is a NCAA athletic conference consisting primarily of historically black colleges and universities with headquarters in downtown Atlanta, Georgia. The SIAC includes 14 member institutions (Albany State University, Allen University, Benedict College, Central State University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Savannah State University, Spring Hill College, and Tuskegee University), which are located within a contiguous six-state footprint (Alabama, Georgia, Kentucky, South Carolina, Tennessee and Ohio). The SIAC sponsors seven men's and six women's sports and is a proud member of the NCAA Division II. For more information, visit
www.thesiac.com.