ATLANTA (January 9, 2017) – The Southern Intercollegiate Athletic Conference (SIAC) is proud to announce that its corporate partnership with Toyota Motor Corporation has been extended for another year. Toyota will remain as the official automotive sponsor of the SIAC.
As the SIAC’s official auto partner, Toyota will be provided with activation opportunities at SIAC games and championships along with digital and social media opportunities.
Last year the league partnered with the Toyota Green Initiative Campus Ambassador Program to create and enhance recycling programs at 15 Historically Black Colleges and Universities (HBCUs) within the conference. The program consisted of 26 student-athletes and traditional students from the 15 colleges and universities around the league.
“We are looking forward to continuing this important partnership with the SIAC” said Mia Phillips, National Manager, Brand, Multicultural & Crossline Marketing Strategy, at Toyota Motor Sales, U.S.A., Inc. “We take great pride in the relationships that we have cultivated and strengthened with SIAC fans, students and alumni are very proud to remain the official automotive partner of the SIAC.”
“The SIAC works extremely hard to both create and deliver a significant value proposition to our corporate partners” SIAC commissioner Gregory Moore said. “We look forward to not only continuing this important relationship with Toyota but working to support and advance important Toyota initiatives.”
With the help of the Toyota Green Initiative (“TGI”), SIAC campus ambassadors held 47 events, created six green organizations and impacted over 8,900 students. Additionally, 364,997 pounds of recycled material was diverted and their campaigns recorded 147,012 TGI specific impressions on SIAC social media platforms.
Toyota will also continue its Ride & Drive promotion at select dealers for SIAC graduating seniors.
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About Toyota:
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, Toyota has built more than 25 million cars and trucks in North America, where they operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). For more information about Toyota, visit www.toyotanewsroom.com.
About The SIAC:
The SIAC is a NCAA athletic conference headquartered in Atlanta and includes fourteen member institutions (Albany State University, Benedict College, Central State University, Claflin University, Clark Atlanta University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Paine College, Spring Hill College, and Tuskegee University). The SIAC sponsors six women's sports and seven men's sports.